Privacy Policy

1) Information on the collection of personal data and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The website operator is responsible for data processing on this website within the meaning of the General Data Protection Regulation (DSGVO). You can find his contact details in the imprint of the site. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the string „https://“ and the lock symbol in your browser line.

2) Data collection when visiting our website

During the mere informative use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called „server log files“). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability, functionality and targeting of our website. The data is not used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Analysis tools and tools from third parties

When visiting our website, your surfing behaviour may be statistically analysed. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.

3.1 If you scan a dynamic QR code, the access data is stored in the database of a third party provider. These are:

• the requested file
• time of the request
• browser type/version and operating system
• HTTP referrer
• Abbreviated, anonymised IPv4 or IPv6 address.

Diese Daten werden dazu verwendet, eine näherungsweise Ermittlung des Ortes durchzuführen, von welchem der Scan getätigt wurde. Die IP-Adressen der Nutzer werden nach Beendigung der Nutzung gelöscht oder anonymisiert. Diese Daten und die beschriebene Auswertung erlauben aber keinerlei Rückschlüsse auf die Person des Nutzers. Eine Zusammenführung mit anderen Datenquellen wird nicht vorgenommen.

3.2 We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognises visits by companies to our website on the basis of IP addresses and shows us publicly available information on this, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyse user behaviour on our website and processes domains from form entries (e.g. „leadinfo.com“) in order to correlate IP addresses with companies and improve the services. For more information, please visit http://www.leadinfo.com. http://www.leadinfo.comOn this page: http://www.leadinfo.com/en/opt-out you have an opt-out option. If you opt-out, your data will no longer be collected by Leadinfo.

3.3 Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“), to analyse the use of websites.

When using Google Analytics 4, so-called „cookies“ are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, a company based in the USA, where the information is further processed.

When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed automatically and by default only in an anonymised manner, so that the information collected cannot be directly related to a person. This automatic anonymisation is carried out by Google shortening the IP address transmitted by your terminal device within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.

Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activities and usage behaviour and to provide us with other services related to your website and internet usage. In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in connection with the use of Google Analytics 4 will be retained for 14 months and then deleted.

Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called „demographic characteristics“. This makes it possible to determine and distinguish user groups of the website for the purpose of targeting marketing measures. However, data collected via the „demographic characteristics“ cannot be assigned to a specific person and thus also not to you personally. This data collected via the „demographic characteristics“ function is kept for 14 months and then deleted.

All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the use of the website, only takes place if you have given us your express consent for this in accordance with Art. 6 Para. 1 lit. a DSGVO. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the „Cookie Consent Tool“ provided on the website.

In connection with this website, the „UserIDs“ function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google generate cross-device reports (so-called „cross-device tracking“). This means that your usage behaviour can also be analysed across devices if you have given your corresponding consent to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a DSGVO, if you have set up a personal account by registering on this website and are logged into your personal account on different end devices with your relevant login data. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.

In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called „cross-device tracking“). If you have activated „personalised ads“ in your Google account settings and linked your internet-enabled end devices to your Google account, Google can analyse usage behaviour across devices and create database models based on this if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a DSGVO. This takes into account the logins and device types of all website users who were logged into a Google account and performed a conversion. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place. We do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the „personalised ads“ function in the settings of your Google account and thus turning off the cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.

To ensure compliance with the European level of data protection, also in the event of any transfer of data from the EU or EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.

Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com/privacy?hl=de&gl=de

Details on the processing triggered by Google Analytics 4 and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

4) Cookies

In order to make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies (third-party cookies) to recognise your browser the next time you visit us (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.

If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=en
Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Opera: http://help.opera.com/Windows/10.20/en/cookies.html

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Use of customer data for direct advertising

6.1 Registration for our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our company, videos and possibly offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your email address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 – Newsletterversand via Brevo
Our e-mail newsletters are sent via the technical service provider Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. email address) will be stored on Brevo's servers in the EU.
Brevo uses this information to send and statistically analyze the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal identification is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Brevo may use this data itself in accordance with Art. 6 para. 1 lit. f GDPR on the basis of its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Brevo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
We have concluded an order processing contract with Brevo, in which we oblige Brevo to protect our customers' data and not to pass it on to third parties.
You can view Brevo's privacy policy here: https://www.brevo.com/legal/privacypolicy/

7) Web analysis services

Google (Universal) Analytics without cookies
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
This website uses Google (Universal) Analytics exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.
Instead, the local memory of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables your use of the website to be analyzed. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will be merged with other Google data.
Google Analytics also uses a special function, the so-called “demographic characteristics”, to create statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the involvement of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
All processing described above will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, you can download and install the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
As an alternative to the browser plugin or within browsers on mobile devices, you can revoke your consent by clicking on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again):
Deactivate Google Analytics
We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy

8) Page functionalities

8.1 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Irrespective of playback of the embedded videos, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, YouTube videos will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website via alternative options communicated to you on the website.
You can find further information on data protection at “Youtube” in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's privacy policy at https://www.google.de/intl/de/policies/privacy

8.2 Applications for job advertisements by e-mail
We advertise current vacancies on our website in a separate section, for which interested parties can apply by e-mail to the contact address provided.
In order to be included in the application process, applicants must provide us with all personal data required for a well-founded and informed assessment and selection together with their application by e-mail.
The required information includes general personal information (name, address, telephone or electronic contact details) as well as performance-specific proof of the qualifications required for a position. In addition, health-related information may be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection.
Please refer to the respective job advertisement to find out which components an application must contain in order to be considered and in which form these components must be sent by e-mail.
After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For any queries arising in the course of processing, we use either the e-mail address provided by the applicant with their application or a telephone number provided, at our discretion.
The legal basis for this processing, including contacting us for queries, is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG), in the sense of which the application process is considered to be the initiation of an employment contract.
Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's fitness for work, for medical diagnostics, health or social care or treatment or for the management of health or social care systems and services.
If the applicant is not selected in the course of the evaluation described above or if an applicant withdraws their application prematurely, their data transmitted by email and all electronic correspondence including the original application email will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in being able to answer any follow-up questions regarding the application and, if necessary, to comply with our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 para. 1 BDSG) for the purposes of implementing the employment relationship.

9) Tools and miscellaneous

Cookie-Consent-Tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's end device if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

10) Rights of the data subject

10.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:

• Right to information pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to information pursuant to Art. 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.

10.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

11) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.

If there are statutory retention periods for data that is processed within the framework of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.